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Liv Morgan Flaunts $20K Custom Rolex Amid WWE Title Reign

2026-09-05 · Liv Morgan · Player Focus

Liv Morgan is living the high life as WWE Women's World Champion, recently dropping around $20,000 on a custom Rolex watch. The purchase was a highlight in a whirlwind week for the champion, who also engaged in a viral social media spat with rival Iyo Sky and made bold claims about her place in wrestling history.

What did Liv Morgan buy for $20,000?

Morgan treated herself to a serious piece of jewelry. In a recent Instagram recap of her week, she casually showed off a new 41mm Rolex Datejust. The watch features a custom "Who Cares I’m Already Late" dial, a design inspired by a 2016 collaboration. Glenn Bradford Fine Jewelry lists the version matching Morgan's watch at $20,000. She didn't make a big announcement about it. The watch was just one item in a photo dump that also included a boot-shopping spree, time on her farm, and wrestling at a WWE live event.

Why is Liv Morgan calling security on Iyo Sky?

The champion's week wasn't all about luxury shopping. Morgan was also at the center of a hilarious social media moment that had fans talking. In a series of tweets highlighted by SB Nation, Morgan appeared to call security on Iyo Sky. The online antics were described as watching "two toddlers play fight" in a funny way. This digital skirmish is the latest chapter in their ongoing rivalry, adding a layer of personality and humor to their feud ahead of any potential in-ring rematches.

Is Liv Morgan claiming to be a wrestling great?

Absolutely. In a separate video post, Morgan made a direct claim to women's wrestling greatness. Using the hashtags #LivMorgan and #WomensChampion, the video sparked debate among WWE fans about her legacy and current standing. This assertive proclamation aligns with the confidence of a reigning champion and suggests Morgan is focused on cementing her status, not only holding the title.

  • Liv Morgan purchased a custom Rolex Datejust watch valued at approximately $20,000.
  • She engaged in a viral social media feud with rival Iyo Sky, humorously calling security on her.
  • Morgan publicly staked her claim as one of the greats in women's wrestling history.
  • These events all occurred during a single, action-packed week for the Women's World Champion.
ItemDetail
Custom Rolex WatchValue: $20,000
Watch ModelRolex Datejust II, Reference 116300
Watch Feature"Who Cares I’m Already Late" custom dial

Stories about a footballer named Morgan Rogers and the feminist writer Robin Morgan, who died at 85, were not relevant to the professional wrestler Liv Morgan and were excluded from this report.

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