The Undertaker Discusses WWE's AAA Presentation Strategy

The Undertaker is leading the creative charge for WWE's presentation of AAA, aiming to combine lucha style with compelling storylines.

What is the vision for AAA?

The Undertaker envisions a product that goes beyond high-flying moves, instead wrapping a story around the action to create a more engaging experience. He discussed this approach on his Six Feet Under podcast, highlighting the potential for growth.

How will this impact upcoming events?

The next AAA special, Verano de Escandalo, is set for July 25th at Arena San Marcos, with a two-night Triplemanía event scheduled for September. The Undertaker's creative direction will be on display at these events, featuring a blend of lucha style and storytelling.

What does this mean for the future of AAA?

By incorporating storytelling into the lucha style, The Undertaker believes AAA can appeal to a wider audience and achieve significant growth. This approach will be crucial in establishing AAA as a prominent brand under the WWE banner. The Undertaker's experience and expertise will be invaluable in shaping the future of AAA, with a focus on creating an immersive experience for fans. As the leader of the creative team, The Undertaker is well-positioned to drive this vision forward, leveraging his knowledge of the wrestling industry. With Verano de Escandalo and Triplemanía on the horizon, fans will soon see the results of The Undertaker's creative direction, as AAA continues to evolve under WWE. The Undertaker's goal is to create a win-win situation, where the lucha style and storytelling combine to produce a unique and captivating product, as he stated: “What we’re trying to do is have that lucha style and then also wrap a story around it.” This approach has the potential to set AAA apart from other wrestling promotions, establishing it as a major player in the industry.