Robert Lewandowski Stars in CHERY's New Brand TVC, Embodying Family Values

Robert Lewandowski, the iconic Polish footballer, has taken center stage in CHERY's new brand TVC, "For Family." The film, launched worldwide on July 18, 2026, presents Lewandowski as a champion on and off the pitch, emphasizing the importance of family in his life.

What happened?

The TVC, told from a daughter's perspective, showcases Lewandowski's dedication to his family and his role as a guardian, husband, and father. The film highlights the emotional value behind family mobility, emphasizing the need for safety, space, and technology in every journey.

Why it matters for Robert Lewandowski

As a global ambassador for CHERY Brand, Lewandowski's involvement in the TVC reinforces the brand's promise to safeguard peace of mind and joy on every journey. The film extends his champion mindset on the pitch to his commitment to family off it, demonstrating his values as a father and a husband.

What comes next?

The TIGGO9 CSH appears as a key family travel partner in the journey scenes, helping to translate CHERY's brand promise into a tangible mobility experience. For families, travel is not just about reaching a destination but also about the time spent together, care shared on the road, and the reassurance that every journey is supported by space, safety, and technology.

The TVC speaks not only about vehicle features but about the emotional value behind family mobility. It highlights the importance of family values and safety in every journey, aligning with CHERY's long-term commitment to "For Family." The brand's promise to safeguard peace of mind and joy on every journey is reinforced through Lewandowski's involvement in the TVC.

Lewandowski's family becomes a source of strength as he faces challenges on the pitch, while in everyday life, he becomes the one who stands by and protects them. By weaving together training, matches, travel, and family moments, the story extends champion spirit as responsibility, companionship, and mutual protection.

For CHERY Brand, "For Family" is not only a slogan but a long-term commitment that guides product development, technological innovation, and global brand building. The brand's three pillars-Space, Safety, and Technology-reflect how CHERY responds to the real needs of families worldwide through products, technologies, and brand experiences built around family life.

A true champion goes beyond winning matches, and a true hero goes beyond the pitch. Looking ahead, CHERY will continue to uphold "For Family," stand alongside global families, and safeguard every journey with greater peace of mind and joy.

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