Luis Suárez Stars in Walmart's World Cup Series

Luis Suárez signs with Walmart as its newest 'pro fan' in a multi-platform campaign for the FIFA World Cup.

What happened?

The campaign, created by Publicis Groupe agencies, combines a hero launch film with a social content series directed by Kris Belman.

Why it matters for Luis Suárez

Luis Suárez discovers that fandom requires training too, from mastering game-day rituals to building an over-the-top charcuterie experience with culinary influencer QCP.

What comes next?

The series runs throughout the tournament on Suárez's social channels, bringing fans along as Walmart helps make every element of the celebration possible.

The editorial team, led by Merritt Duff, helped transform Suárez's transition into an engaging, episodic journey with sharp comedic timing and character-driven storytelling.

Supporting the effort were Assistant Editors Ashley McGinn and Nico Gilmore, Junior Assistant Danny Reguinho, and others.

Luis Suárez's social channels will air the episodes, giving fans a glimpse into his life as a 'pro fan'.

The campaign begins with a press conference-style announcement, where Suárez signs with Walmart.

The Rise of a Fan campaign is a unique blend of humour, personality, and fan culture, showcasing Suárez's enthusiasm as a fan.

With the FIFA World Cup underway, Luis Suárez's campaign with Walmart is set to entertain and engage fans worldwide.

The series is directed by Kris Belman and edited by Union Editorial New York, with a distinctive blend of humour and fan culture.

Luis Suárez's transition from football icon to 'pro fan' is a fascinating story, and Walmart's campaign brings it to life in an engaging and entertaining way.