Kyrie Irving discusses ANTA CCO role during Jakarta tour

Kyrie Irving is taking his role as ANTA Basketball’s chief creative officer seriously. The Dallas Mavericks star recently visited Jakarta as part of the ANTA World Tour 2026, where he discussed his creative influence on the brand’s products, including his latest shoe, the KAI 3. At 34, Irving is now in his third year in this position, emphasizing his commitment to design and community connection.

What is Kyrie Irving’s role at ANTA?

Irving’s position goes beyond being an endorser. As CCO, he plays a significant role in product design, ensuring his creativity and cultural values are reflected in ANTA’s offerings. He described the role as a privilege, allowing him to impact fans worldwide while respecting his personal and cultural values.

How does Kyrie Irving approach shoe design?

The KAI line has seen success since its debut, but Irving admits the process isn’t easy. He mentioned mistakes along the way but highlighted the brand’s progress and the growing inventory that inspires future designs. His passion for shoes and building inventory drives his dedication to the role.

What’s next for Kyrie Irving and ANTA?

The ANTA World Tour 2026 includes stops in Shanghai, Chengdu, Shenzhen, Las Vegas, New Jersey, and Macau. Irving enjoys interacting with fans, calling them his 'tribe,' and sees basketball as a connector that breaks down barriers. He views his role as a platform to build the brand and share his creativity globally.