Kevin Harvick's CARS Tour Adds Speedway Motorsports as New Owner

Kevin Harvick's zMAX CARS Tour has secured a major new partner in Speedway Motorsports, deepening its commitment to grassroots NASCAR development. The addition of Marcus Smith and his influential organization was announced on Tuesday, July 15, 2026, marking a significant step in the series' growth.

What does this mean for the CARS Tour?

The zMAX CARS Tour, co-owned by Harvick, Dale Earnhardt Jr., Jeff Burton, and Justin Marks since 2023, has gained a powerful ally. Speedway Motorsports brings decades of motorsports expertise, including ownership of 11 major venues and a history of nurturing young talent. This partnership aims to strengthen the tour's role as a proving ground for future NASCAR stars.

Why is this important for Kevin Harvick?

Harvick and his fellow owners have long emphasized the importance of grassroots racing. With Speedway Motorsports on board, the CARS Tour gains access to additional resources and industry connections. This move aligns with Harvick's vision of creating a clearer path for young drivers to reach NASCAR's top tiers.

What’s next for the series?

The CARS Tour continues to expand its reach, with two flagship divisions-Late Model Stock Cars and Pro Late Models-serving as key development platforms. The addition of Speedway Motorsports is expected to enhance the series' visibility and attract more talent, further solidifying its place in NASCAR's ecosystem.

How does Speedway Motorsports fit into the picture?

Marcus Smith, CEO of Speedway Motorsports, has a deep connection to grassroots racing. His company's involvement reflects its long-standing commitment to driver development, dating back to the creation of U.S. Legend Cars International in 1992. With this partnership, the CARS Tour gains a partner with a proven track record in motorsports innovation.