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Jalen Brunson Joins Variety Sports & Entertainment Studio

2026-07-16 · Jalen Brunson · Player Focus

Jalen Brunson, the New York Knicks' All-Star point guard, has signed on with Variety's Sports & Entertainment Studio. The partnership, announced on July 15, 2026, marks Brunson's first major venture into media and entertainment beyond basketball.

What does this partnership entail?

Brunson will collaborate with Variety on content creation, including interviews, behind-the-scenes features, and exclusive insights into his NBA career. The deal aligns with his growing off-court brand, which includes endorsements and community initiatives.

Why is this significant for Jalen Brunson?

This move expands Brunson's influence beyond the hardwood. As a rising star in the NBA, he joins a roster of athletes leveraging media platforms to connect with fans. The partnership also reflects his ambition to diversify his career portfolio.

What’s next for Brunson?

With the NBA season months away, Brunson will focus on training while exploring new opportunities in media. Fans can expect more content featuring his perspective on basketball, culture, and his journey in the league.

More Jalen Brunson news →