Erling Haaland's viral World Cup moments: From rap remixes to deli sandwiches

Erling Haaland has become the breakout star of the 2026 World Cup, dazzling fans with his goals and internet moments. The Norwegian striker, already a Manchester City legend, has led his nation to the quarterfinals with a mix of skill and charm.

What made Haaland's World Cup debut special?

Haaland scored his first World Cup goal in Norway’s 2-1 win over Iraq on June 15, celebrating with a joyful sprint around the pitch. His team’s run to the quarterfinals-Norway’s best finish since 1998-has been a surprise, with Haaland at the heart of their success.

How did Haaland’s rap song go viral?

Fans rediscovered Haaland’s teenage rap, Kygo Jo, recorded with teammates as Flow Kingz. After he scored twice against Brazil on June 28, Kygo remixed the track, sending it to No. 1 on Spotify in Norway. While not a serious artist, Haaland’s playful side won over fans.

What off-field moments stood out?

Haaland embraced American culture, posting a video of himself trying a massive sandwich at Katz’s Deli in New York. He also led Norway’s rowing celebration after beating Brazil, drumming as teammates cheered. Nike even cast him in a World Cup ad, with Channing Tatum as his stunt double.

Why is Haaland’s impact lasting?

Whether Norway advances past England or not, Haaland’s World Cup legacy is secure. His goals and humor have made him a global icon, proving he’s more than just a scorer-he’s a star.