Declan Rice Signs as Global Brand Ambassador

Declan Rice has signed as a global brand ambassador for ŌURA, alongside Harry Kane.

What happened?

The partnership will see Rice using Oura Ring 5 for its accuracy and design. Rice and Kane will headline a major integrated marketing campaign launching this week. The campaign will be amplified across digital OOH placements in locations like Piccadilly Circus.

Why it matters for Declan Rice

Rice has chosen Oura Ring 5 to prioritize sleep and recovery, tracking performance in real-time. As vice-captain of the England national football team, Rice believes taking care of himself is essential. Rice said the partnership makes sense, helping him maximize his potential on and off the pitch.

What comes next?

The partnership begins at a major moment in Rice's career, stepping into his new role as vice-captain. Rice will use Oura Ring 5 to stay focused, resilient, and mentally sharp through the physical demands of competition. Oura Ring 5 is 40 percent smaller than its predecessor, delivering best-in-class accuracy in a compact form. Rice has used the Oura Ring previously, but now it's part of his everyday routine, a game changer.

Key benefits

The Oura Ring 5 gives Rice a complete view of how his body is coping with load on and off the pitch. Rice can track his performance and recovery in real-time, ensuring he's always ready to perform at his best. As of June 11, 2026, Rice and Kane are set to champion how top athletes focus on understanding their health. The partnership will see Rice and Kane using Oura Ring 5 to support their performance, resilience, and recovery.