Dale Earnhardt Jr. sells stake in racing series to NASCAR track owners

Dale Earnhardt Jr. has sold his stake in his racing series to NASCAR track owners in a deal reported on 16 Jul 2026. The move ends his direct involvement in the series as the new owners take full control.

What happened?

Dale Earnhardt Jr. confirmed he sold his stake in his racing series to a group of NASCAR track owners. The deal transfers ownership to the new group, ending Earnhardt’s financial and operational role. Terms weren’t disclosed, but sources call it a lucrative transaction.

The series, which operates under NASCAR’s sanctioning umbrella, will now be fully managed by the track owners. Earnhardt Jr. had founded and led the series, shaping its direction since its launch. His exit marks a major shift in leadership.

Why it matters for Dale Earnhardt

This deal removes Earnhardt Jr. from day-to-day control of his racing series. He built the series to develop talent and provide a platform for up-and-coming drivers. The sale means a new era for the organization.

Earnhardt Jr. remains a prominent figure in NASCAR as a commentator and team owner. His focus now shifts away from series ownership toward other ventures. The move frees capital for his future projects.

What comes next?

The new owners plan to expand the series’ footprint across NASCAR tracks. They aim to grow the fanbase and attract more sponsors. Earnhardt Jr. will stay involved in an advisory role during the transition.

He’s expected to focus on his broadcasting work and his No. 8 Chevrolet team in the NASCAR Cup Series. The timing aligns with his long-term plans to stay central in stock car racing. The series will rebrand under the new ownership group.

Reaction and impact

Track owners praised the deal as a chance to scale the series. Earnhardt Jr. called it the right move for the series’ future. The transaction closed quietly but carries big implications for NASCAR’s lower-tier circuits.