Alex Albon Partners with Domo to Drive Performance

Alex Albon has partnered with Domo to demonstrate the power of data in driving performance.

What happened?

The partnership was announced on November 20, 2025, and will run through the 2026 season. Domo and Alex Albon will collaborate on a series of “Driven by Data” global initiatives.

Why it matters for Alex Albon

The collaboration will feature behind-the-scenes storytelling with Alex Albon and data-driven fan experiences. Alex Albon's precision and analytical mindset make him a great fit for this partnership.

What comes next?

The partnership will include exclusive “Full Throttle Intelligence” content that explores how data drives decision-making. Domo's enterprise data expertise will be connected with Albon's world of high-performance analytics. As Alex Albon noted, “When I race, every fraction of a second matters, and data is critical in helping find that last piece of performance.” Josh James, Founder and CEO of Domo, said “Racing is a masterclass in how data transforms performance.” The partnership will show how a focus on insights from data, AI, and human instinct combine to drive measurable results. Alex Albon will work with Domo to create content that highlights the importance of data in Formula 1. The partnership is set to launch during the Las Vegas race weekend. Domo's data expertise will help Alex Albon gain a competitive edge on the track. The collaboration will also include integrations that reveal how insight and instinct combine to drive success. Alex Albon's experience as a Formula 1 driver makes him an ideal partner for Domo. The partnership will run through the 2026 season, providing plenty of opportunities for exciting content and initiatives.